From its origin as a music event inspired by Europe's turntable resurgence to a bonafide cultural phenomenon that's spawned major moments in fashion and music, Coachella should, ostensibly, be gearing up for its glitziest production to date as it nears its 25th anniversary. Originally launched in 1999 by the founders of production powerhouse Goldenvoice, the inaugural event drew in just under 40,000 attendees paying $50 USD a pop to the Empire Polo Club - still the festival's home base today. By...
From its origin as a music event inspired by Europe's turntable resurgence to a bonafide cultural phenomenon that's spawned major moments in fashion and music, Coachella should, ostensibly, be gearing up for its glitziest production to date as it nears its 25th anniversary. Originally launched in 1999 by the founders of production powerhouse Goldenvoice, the inaugural event drew in just under 40,000 attendees paying $50 USD a pop to the Empire Polo Club - still the festival's home base today. By...
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